Continuing this thread from last night.
>Need $100k by the end of the month.
Actually the capital is for the production of the work. The galleries don’t need to be rented, the show is just being picked up as an exhibition they’d like to have.
Markup is 3x, and with the broad publicity that’s lined up for it will likely generate more than that overall.
Hah, I’m here because this is my safe space.
I tell you about the project and in doing so get a better understanding of communication missteps and criticisms.
This helps me to navigate real situations when they arise.
I am speaking with a few investors and I’m not retarded, thanks.
K, temp contact email is: [email protected]
Both. I have an Instagram account I've grown to just under 10k followers earmarked for the project. Gallery which is throwing an opening receptions has a huge audience (hundreds to thousands for their openings)
Fine art gallery picking me up afterwards has a more refined, smaller audience - but the gallerist sells work really well and has been integral in getting artists she represents into national museums.
A few national publications are watching and I've been offered a writeup in one of them and can swing it in the other one.
There are still a few marketing things I definitely want to take care of for the show though.
Gallery cut is tbd, but I can negotiate really hard because they understand that I'll be taking on investors, and they're both personal contacts of mine.
Interesting. I never would have thought that there would be actual value in art or people willing to actually put up cash to have it created. Are you a full-time artist, or is this something that you are doing on the side?
Right. The best thing about art, as opposed to other markets is that if it's executed properly, there's no market cap.
One of the hardest things for an emergent artist to do is establish and audience and value. My concept sidesteps that issue by using commodity to create the art, but ultimately making the commodity of the materials deferential to that of the art.
Now is a particularly keen time for a critique of value, and art institutions are in place to protect these cultural reflections.
This is a project that I'm doing on the side, I'm in publishing (art, no less) outside of this. However, I'm willing to let it consume my focus.
So you're essentially covering a homeless man's old gym shorts with diamonds and selling it for twice the value of the diamonds. Nice. Honestly, it sounds like a scam, but if you can pull it off, all the best to you
I think conceptual art really frequently sounds like a scam. But if all it takes is a cultural agreement around its perception as art - and I already have two galleries and a handful of publications lined up - that's enough social proof to give me confidence.